Point of sale marketing, commonly known as point of purchase advertising, attracts retail shoppers at the point of a purchase. In other words, point of sale (POS) marketing lures shoppers into buying additional products or services at checkout. Point of sale marketing utilises display to catch a shopper's attention; displays can range from signs and banners to coupon dispensers and video advertisements at the cash register. Regardless of the type of display, POS marketing often results in impulsive purchases.
At G4B we are accustomed to producing POS displays for a large variety of clients with different needs and specifications, whether it be for retail or exhibition use. The main aim of the clients that we deal with is to attract potential custom and in order to do that the POS graphics and displays that we produce are always of the highest standard.